If you are like most of your colleagues, the New Year has come and gone and so have your New Year’s Resolutions. Change is hard and in the high pressured field of law, resolving to spend more time on non-billable work may be easier said than done. While there continues to be slow and steady movement towards project based billing in private practice, the reality is that most lawyers still bill by the hour; and most law firms still pay close attention to billable hours in determining how much of a contribution you are making to your firm.
In the short run, a lot of the incentive is to maximize the hours you bill. But for most attorneys, building your own practice is what will give you more career satisfaction and more control over your destiny.
So you resolved to spend more time on marketing in 2014. But as we approach Groundhog Day, that resolution may seem like a distant memory. The good news is that its never too late to start making change. So here are some tips for how you can be more successful with your Groundhog Day Resolutions: (more…)